A brand seeking to create links to reach protopya.
Their goal is not a perfect world, their goal is protopya.
A trial and error process, an open space for dialogue, innovation and learning, a search for protopya to create effective ways of collaboration between society agents. This is The Protopia Lab.
For the brand we had a clear concept, the solar system. A system that creates links with its orbiting objects just like Protopia tries to the the same with people.