A campaign filled with Mini’s personality for its Countryman Plug-In Hybrid.
“Whatever”, “whoever” and “wherever”.
Three posters as versatile as Mini’s new Countryman.
Our pure fanaticism for the brand led us to create an advertising campaign to reflect the versatility of the Countryman’s hybrid engine that transforms it into a sustainable SUB while keeping the mobility fo an electric and gas engine.
Within bigger range cars, Mini faces greater competitors and therefore we needed to look for an edge in our messages that will show the brand’s personality: the spontaneity and joy of a target that has been now multiplied.
“Whatever”, “whoever” and “whenever”, Mini.